On March 22nd, Samsung released their latest CF drama featuring IU and ZE:A‘s Siwan for their latest smartphone, the ‘Wave 3‘.

The CF is different from the other 30 second clips on the market as it was produced with ideas directly sent in by consumers. Fans were able to participate in the plot writing process, which was acted out by IU and Siwan. The three-part drama titled ’20, the start of the Wave’, will feature other popular idols aside from the first two.

With a college campus as their stage, IU and Siwan introduce the various apps and tools of the ‘Wave 3′.

A new part will be released every Thursday through th eofficial homepage. Check out the first part below!